· First European showing of Desert X outside of Italy

· UK debut for 2022 Panigale V4 S

· Ducati 2022 Apparel available to purchase from Ducati clothing store

Ducati UK head to the capital this year with several new models making their UK debuts.

The most notable of the debuts is undeniably the new DesertX. First presented as a concept bike in 2019, the DesertX project has come to fruition in 2022. This will be only time the DesertX has been shown outside of Italy in Europe and is a unique opportunity to see the bike before its May arrival in UK dealerships.

The Desert X is a bike with a profound off-road attitude, with its 21” front wheel and 18” rear, the new Desert X has been designed to take on the most difficult off- road conditions. Whether it be, Desert Dunes, off road trails, gravel roads or mountain passes the Desert X is ready for the challenge.

Also making its UK debut is the 2022 Panigale V4 S, raising the benchmark to new heights and taking a significant evolutionary step. The new Panigale V4 S become even faster on the racetrack and at the same time more intuitive and less tiring for a wide range of sport riders. It has been improved in all areas: aerodynamics, ergonomics, engine, chassis and electronics.

An addition to the Superbike family will be the Panigale V2 Bayliss, already in high demand due to its high specification componentry and eye-catching livery.

For those preferring their V2 naked, there is the Streetfighter V2 landing on showroom floors very soon, joining the current Streetfighter V4 S and the glorious Streetfighter V4 SP. Resplendent in its Winter livery, the SP come as a numbered version, with premium equipment derived from the Superleggera.

Also on the Ducati stand will be the Monster, BIKE magazine bike of the year 2021, the Hypermotard SP dazzling in its MotoGP derived livery, the latest Diavel 1260 S and the SuperSport 950 S.

From the Scrambler range there are two new additions to the 2022 range with the Scrambler Urban Motard, and the 1100 Sport Pro Tribute. Both these will be on display in the Scrambler section of the stand.

To further enhance the Ducati visitor experience, there will be a great selection of new 2022 Ducati Apparel available to purchase from the Ducati clothing store located within the stand.

For further information on show news and ticket enquiries visit: https://www.mcnmotorcycleshow.com/

• Ducati Unica is the customization program dedicated to those who wish to have a Ducati like no other in the world
• Direct interaction with the designers of the Centro Stile Ducati ensures the possibility of interpreting the dreams of Ducatisti
• Precious materials, exclusive finishes, special colours and Ducati Performance accessories give life to unique and one-of-a-kind motorcycles

Borgo Panigale, Bologna, 27 January 2022 – Ducati announces the creation of Ducati Unica, the new customization program dedicated to those who want to design and build their own exclusive and unique motorcycle.
 

With Ducati Unica, the Centro Stile Ducati opens its doors to Ducatisti and accompanies them in the realization of their dream: to collaborate directly with designers and technicians to create a motorcycle that will be a unique piece in the world.
 

Ducatisti who join the program will be able to enter the Ducati Centro Stile atelier in person, describe their desires to the designers and follow, during periodical visits, the progress of their motorcycles, experiencing first-hand the level of dedication and attention to detail that Ducati reserves for each customization project.
 

With the support of the professionals of the Ducati Unica team, the customization process will be outlined, defining every detail: precious materials, dedicated finishes, special colours and Ducati Performance accessories. All in compliance with the stylistic criteria that identify a real Ducati.
 

Each stage of the creation of the bike will be documented and will see the involvement of enthusiasts, from the first sketches to the delivery ceremony.
 

Andrea Ferraresi, Centro Stile Ducati Director: “Design is a distinctive element of our creations. We wanted to give Ducatisti the chance to identify themselves even more with their own bike, making it a direct expression of each person’s individual style. Therefore, we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile. The moment in which Ducatisti finally see their bike is very exciting for us at the Centro Stile and a source of great pride.”
 

Each Ducati Unica is delivered to its owner accompanied by a certificate of uniqueness, which attests its originality and ensures its non-replicability.
 

The level of uniqueness and the obsessive attention to detail of each Ducati Unica project mean that the company can only accept an extremely limited number of requests each year , and only those considered to be in line with the values ??of the brand.
 

Ducati dealers are an integral part of the project. By contacting them, you will be able to obtain the information necessary to request access to the program, which is extended worldwide and applicable to the Ducati and Scrambler Ducati range.